- Comscore announced that 45.4 million people in the U.S. owned smartphones in an average month during the December to February period, 2010
- This is up 21 percent from the three months ending November 2009.
- Android phone app downloads to hit 800 Million in 2010
- The iPhone will continue to be the leading app platform, with a database of over 200,000 applications offering niche and localized content
- Apple iPhone downloads have exceeded 3 Billion at the start of 2010
- ABI Research reported that just under six billion mobile applications will be downloaded in 2010
- Smartphone OS-based phones will grow at more than a 30% compound annual growth rate for the next five years globally
I was attending CeBit this week and there was a presentation by a “Mobile App” specialist Jeremy Samuel from AppsWiz.com and he opened my eyes to the increasingly omnipresent mobile market and how bloggers and corporate website owners cannot continue to ignore the smartphone app markets compelling growth.
One of the case studies mentioned was about the pizza chain “Dominos” which after lanching its mobile app (read review here) drove over $2 million in sales to its stores in just 3 months.With the Domino’s Mobile App you can:
- View the full Domino’s menu
- Place an order
- See your current order
- Track your order
- View other information such as surcharges and the company’s privacy policy
So what is a “Mobile App”?
A mobile app is a small program that sits on your mobile phone and does something for you. With the power of today’s phones, apps can do some really great things - from letting you know what’s going on in your area, to calculating exchange rates, movie times, social media interactions, alerting you to traffic information, providing entertainment and letting you know about special offers. There are over 200,000 mobile applications out there today performing a huge range of tasks.
So what should you keep in mind before ignoring the constant knocking on your door of an opportunity whose time has come.
- If you do develop an App for mobile let everyone know about it through email, website, SMS and Twitter
- Add mobile value by including content and functionality that are location based or time sensitive
- Just like social media don’t sell but provide content that adds value to people’s lives such as weather reports for bike riders that are location driven
- Develop a Mobile App that becomes a part of a persons daily lives and hopefully becomes indispensable
- Remember that with iPhone or mobile app your webiste or blog presence is just one or two slides or touches away on that persons phone anywhere anytime,
- It’s about convenience
- Mobile apps have broad reach so develop apps that can viewed on as many mobile platforms as possible including, iPhone, Blackberry, Nokia and Android
- You can use the App to drive traffic to your bricks and mortar store
- Announce “Specials” to your readers (online shoppers love a bargain)
- You can announce an “Event”
- The mobile internet market is growing at a much faster rate than fixed internet
- The developing world’s connection to the internet is much more mobile centric than the Western world’s fixed line communications infrastructure
- 75% of our planet is still not connected to the Internet so the potential over the coming decades is substantial
- It will differentiate you from your competition
- You create deeper engagement
- Drive more loyalty
- You get to put your branding on your customers phones
- Your business is provided with great feedback
- It is going to drive more revenue and ultimately more profits
- It enables easy sharing of your content between mobile users
- Reduce costs to your business through automation
- It could even stop you getting a speeding fine and keep your licence… Trapster.com app tells you when there is a speed camera nearby.
So what sort of “Mobile App” could you develop for your website or blog that adds value to your readers, customers or prospects?
The original post at Jeffbullas.com
{ 1 trackback }
{ 31 comments }
i agree! I saw a show on CNBC just last week about this very fact. There are already over 10,000 apps in the I-Phone store. The downside is that there is no guarantee that they will accept your app once it has been developed and submitted. And then you still have the exposure problem, especially here in China where Facebook and Twitter, etc. are blocked. The risk/reward is still uncertain at this point, in the short to medium term.
Thank you for sharing excellent informations. Your web-site is so cool. I am impressed by the details that you have on this web site. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for extra articles. You, my friend, ROCK! I found simply the info I already searched all over the place and simply could not come across. What a great web-site.
Youre so cool! I dont suppose Ive read anything like this before. So good to seek out somebody with some original ideas on this subject. realy thanks for beginning this up. this web site is one thing that’s needed on the net, somebody with a little originality. helpful job for bringing something new to the internet!
wow - now that’s what i call a good article. keep up the work
My eyes have been opened to a new perspective.
I would like to take the chance of saying thanks to you for your professional instruction I have continually enjoyed visiting your site. I will be looking forward to the particular commencement of my school research and the overall preparation would never have been complete without dropping by your blog. If I may be of any help to others, I would be ready to help by means of what I have learned from here.
I do agree with all the concepts you have introduced in your post. They are really convincing and can definitely work. Nonetheless, the posts are very quick for starters. May you please extend them a little from next time? Thanks for the post.
I enjoy the efforts you have put in this, thankyou for all the great posts .
I was just browsing for relevant blog posts for my project research and I happened to discover yours. Thanks for the useful information!
Thank you for your website post. Brown and I are already saving for our new guide on this theme and your writing has made us to save money. Your notions really answered all our inquiries. In fact, above what we had acknowledged ahead of the time we found your superb blog. My partner and i no longer have doubts including a troubled mind because you completely attended to each of our needs here. Thanks
Wow! what an idea ! What a concept ! Beautiful .. Amazing
This is a sensible blog page. I suggest it. You’ve got a lot understanding about this concern, and a lot enthusiasm. You also understand how to create men and women rally behind it, clearly from your responses. Youve acquired a design and style right here thats not also flashy, but tends to make a statement as large as what youre declaring. Fantastic position, certainly.
The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.
Great site, a lot of useful information here. I’m sending to some friends.
Thank you so much for giving everyone an extremely splendid chance to check tips from here. It really is so great and also packed with a lot of fun for me and my office co-workers to visit your site nearly 3 times weekly to learn the fresh guides you have got. Of course, I am actually pleased with your eye-popping guidelines you give. Certain 4 tips in this posting are absolutely the most suitable we have had.
I’m eager for the following posting.
I think that was a really interesting post. Good post!
I have recently started a website, the info you provide on this website has helped me tremendously. Thanks for all of your time & work.
One thing I’d really like to say is that often before getting more computer memory, consider the machine directly into which it would be installed. If your machine can be running Windows XP, for instance, a memory limit is 3.25GB. Setting up a lot more than this would simply constitute a waste. Be sure that one’s motherboard can handle the upgrade volume, as well. Interesting blog post.
In order to grow up, it is good to learn from experienced people, also like you.
Can I just say what a relief to find someone who actually knows what theyre talking about on the internet. You definitely know how to bring an issue to light and make it important. More people need to read this and understand this side of the story. I cant believe youre not more popular because you definitely have the gift.
this article really helps to me,thank u
Hey, your blog is a great one. I will bookmark it.
I wanted to check up and allow you to know how , a great deal I appreciated discovering your website today. I’d personally consider it a honor to work at my office and be able to operate on the tips discussed on your web site and also be a part of visitors’ remarks like this. Should a position connected with guest publisher become on offer at your end, you should let me know.
My developer is trying to convince me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using Movable-type on numerous websites for about a year and am worried about switching to another platform. I have heard excellent things about blogengine.net. Is there a way I can import all my wordpress posts into it? Any kind of help would be greatly appreciated!
Yeah bookmaking this wasn’t a speculative conclusion outstanding post!
Do you mind if I quote a few of your articles as long as I provide credit and sources back to your webpage? My blog is in the very same niche as yours and my visitors would truly benefit from a lot of the information you present here. Please let me know if this alright with you. Thanks!
Hello, i read your blog occasionally and i own a similar one and i was just curious if you get a lot of spam feedback? If so how do you reduce it, any plugin or anything you can recommend? I get so much lately it’s driving me crazy so any assistance is very much appreciated.
I know this if off topic but I’m looking into starting my own blog and was wondering what all is required to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web smart so I’m not 100% certain. Any suggestions or advice would be greatly appreciated. Thank you
Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.
Thank you for this interesting article. I’ll bookmark it.
Comments on this entry are closed.