90 Million Reasons Why Your Online Store Should Be On eBay: Video Interview With Jenny Thomas From eBay 您應該將在線商城放在eBay的九千萬個理由：採訪eBay的Jenny Thomas

March 9, 2011

A lot of people don’t realize that eBay now sells primarily new products on its site with over 75% of all sales being new goods. Despite it’s humble origins over 15 years ago in 1995 as an online auction store eBay offers another distribution channel for online retailers to sell their goods in a trusted [...]

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Why Trust and Security Are Important For Online Stores: Video Interview With PayPal’s Adrian Christie 為何信用和安全性對於在線商城很重要：視頻採訪PayPal的Adrian Christie

March 9, 2011

The continued boom of online stores and eCommerce has been driven in part by the continuing increase in security and the improved levels of trust generated by companies like PayPal who help protect your credit card payment from fraud and reduce risk for the consumer and the online store owner.
PayPal which is a company 100% [...]

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How To Create And Promote Your YouTube Video In 8 Simple Steps 8個簡單的步驟創建和推廣您的YouTube視頻

January 20, 2011

YouTube is serving up more than 200 million videos daily to smartphones and other internet linked mobile devices according to a recent news announcement. Online video is now mainstream and is increasingly being used by smart, savvy and progressive marketers to promote their company online.
YouTube is a great way to introduce your company to your market, entertain [...]

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How To Double Your Business While Others Are Losing Their Shirts 在別人都在虧損的時候，如何使您的生意翻倍

January 20, 2011

Marketing your business on the web is essential if you want to stay ahead of your competition and in business in an increasingly digital world.
In this video interview I chat to Charles Liu from Cubic Promote who tells me how he doubled his business last year while some of his competitors either lost lost sales [...]

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Why Logistics & Delivery Are Important For Online Stores: A Video Interview With Carl Hartmann The CEO of Temando 為什麼物流和配送對在線商城很重要：視頻採訪Temando的CEO，Carl Hartann

January 7, 2011

Growing an online store in essence is simple and all you have to concentrate on is 3 elements to be successful.
1. Attract and drive traffic to your website
2. Increase and improve conversion rates once they are on the site
3. Increase the average dollar value for each sale
These can all be achieved by selecting the right software [...]

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Why An iPhone App Is Vital For Your Online Store and 5 Ways To Market It 為何iPhone的應用對您的在線商城至關重要，五種方法推廣您的應用

January 4, 2011

Are you forgetting to market your website and online store utilizing the fastest trend on the web?
Mobile internet can no longer be ignored if you want to be a serious player on the digital landscape.
The Apple iPad is the fastest selling technology product in history and it is projected by 2015 that over 10 billion [...]

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How Not To Run A Website Workshop 如何不做網站工場

December 23, 2010

Website design and development is a process that is more than just about the technology. Sure the platform you use is important but at the end of the day we need to understand the essence of what you are wanting to achieve from a new website. Beginning with the end in mind is an important place [...]

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Are Online Stores Stealing Sales From Physical Stores? 在線商城正在偷取實體商城的銷售量嗎？

December 21, 2010

I was contacted recently by the Federal government Treasury department about a post titled “Is Online Retail About to Explode in Australia” which I had written last year. The question I was asked was about the source of the graph showing the growth and volume of overseas online transactions. I suspect the reason for [...]

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Why Design Matters 為什麼設計

December 20, 2010

I don’t know if you own an Apple iPhone or an iPad but you only have to pick them up and touch them to realize that they are designed with a genius that goes beyond the physical. They are intuitive and work with an understanding that blends the human experience with technology.
Steve Jobs is maybe [...]

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10 Tips On Marketing In A Digital Age 在電子化時代做市場營銷的10條建議

November 12, 2010

The world in which we live would hardly be recognised by someone who lived and died 40-50 years ago and who may have seen the start of the Television generation. The children born in the late 80’s and 90’s have only known a world where the Internet was a natural part of their day [...]

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