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Retail Industry

Website Design for Retail Industry

In today's world, an effective website design and online strategy is a crucial ingredient to achieve success in the Retail industry. The website is your online storefront to the world and is one of the most important marketing assets of your company. When designed correctly, your website will quickly generate positive returns for your business by lifting your brand profile and increasing your customers.

Whether marketing the retail experience to the time poor on-line shopper or to the discerning real-world shopper - the experience needs to be both enjoyable and safe.

Retailers - whether e-commerce or real world, have a big job to do. They need to create buyer excitement, while simultaneously conveying large amounts of information in a clear and concise manner. Be it an e-commerce shopping site, or an online product catalogue, your retail website also needs to draw shopper loyalty.

On-line shoppers should enjoy browsing the virtual shopping precinct while making their selections and then proceeding with ease and confidence to the secure, yet frustration free e-commerce check-out.

Real world shoppers should enjoy the same seamless, safe shopping experience, after planning their shopping trip online. They can then proceed with ease to their local store; locate a convenient parking spot, find that favourite shop or grab a bargain and know when and where to find entertainment, baby change and disabled facilities.

Infinity Technologies makes all this possible using our open source CMS and eCommerce website solutions.We can provide creative, dynamic website solutions for both online and real world retailers.

All our e-commerce website design solutions are CMS based. We offer full training to help manage all aspects of online retailing and can provide you with business and marketing advice to help launch and direct your e-commerce retail business.

We can also provide

  • Store Finders.
  • Secure Payment Options.
  • Online Advertising including SEO,PPC and Social Media,Mobile Friendly sites, Reporting and more.

Website Design Case Studies

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Matshop

Solution

Matshop is a specialist online store that sells everything related to Mats. From entrance mats to commercial grade anti fatique matting, you will find it at Matshop. Matshop is dedicated to providing superior products and services at affordable prices.

Results

The Matshop branding was designed to be clean and simple. From the logo to the site, Matshop was designed with simplicity and ease of use in mind.To add some character and personality to the site, our team also created the 'Ask Mat' character. Featuring a clean design with clear navigation, Matshop makes it easy to find the ideal mat to suit every situation.

Launch Website
Furniture Online

Solution

The Furniture Online group approached Infinity based on our experience with complex multi-site Magento strategy and solutions. After the successful launch of the Rug Sales website, Furniture Online was the next site in this multi-site eCommerce solution. With Furniture Online, the site was completely redesigned with an emphasis on showcasing the products and a streamlined shopping experience. Users can now shop across the multi-site/single checkout environment and share accounts, rewards points and their shopping cart.

Results

The extensive product catalogue from the old website was successfully migrated to the new Magento platform along and enriched with new images and product attributes. Through careful planning, all the SEO value from the old website was also preserved. The new responsive mobile design has improved the user experience for customers shopping on tablet and mobile devices resulting in improved engagement and conversion metrics. With a solid foundation in place, the new multi-site Magento platform is poised for rapid growth and continual success.

Launch Website
Roof Rack City

Solution

Roof Rack City is Australia’s only specialist roof rack company which is located in 40 locations Australia wide.
They wanted to create a second generation eCommerce website that provided a great online experience for shoppers that are wanting to research and find the best solution for their vehicles. The site has to be integrated into their offline business systems, achieve better rankings and conversion rates.

Results

The Roof Rack City website was completely redesigned to create a fresh new brand for the business. The site features a Responsive mobile design that works across PCs, Tablets and Mobiles. Visitors can now achieve a better user experience with the addition of the custom designed roof rack configurator that makes finding the right part easy. The integration to the offline database provides the visitor with up to date information including stock levels, pricing and the latest product data .

Launch Website
Wodnut

Solution

Wodnut is a one-stop online shop for all your Paleo, Crossfit and Style needs. Wodnut is run by Crossfitters, and every product is extensively tested before stocking our goods. Our philosophy is simple. Research, test and only offer brands and products we would personally LOVE or use.

With such a passionate and unique brand, the design and branding of the website was very important. Great care was taken to create a distinctive look and feel that was applied across every element of the website. In addition to the online shop, a content rich blog was created with recipes, workout tips and fitness news.

Results

Since its launch, Wodnut has received an overwhelmingly positive response about the new website. The clean, organic branding establishes Wodnut as an innovative brand in this market. The Magento online shop allows customers to easily browse and shop the catalogue. The integrated blog and newsletters keeps customers engaged with the brand and up to date with the latest product offerings.

Launch Website
Jodie McGregor Flowers

Solution

Jodie McGregor Flowers is a highly successful boutique florist with 2 retail shops at Annandale and Castlecrag. They specialised for wedding, events and corporates flower arrangement. Jodie engaged Infinity to redevelop their online store with the Magento ecommerce platform. The new online store features full responsive design that are optimised for PC, Tablets and Smart Phone devices.

Results

The new Jodie McGregor Flowers Magento responsive website sets a new benchmark for online florist websites in Australia with its great UX design and ecommerce functionality.

Launch Website
Toys Paradise

Solution

Toys Paradise Australia is part of the Games Paradise group of companies, specializing in games and toys for over 15 years with two retails stores in Sydney. Since its launch online, Games Paradise has becoming Australia's leading online games retailer with thousands products catering to up to 100,000 unique hits a month.
The Toys Paradise website has been designed to create a unique and engaging browsing experience, while optimising the powerful feature set and usability of Magento Enterprise such as Gift Vouchers, Reward Points System, Multi-sites, Advanced CMS and Inventory System Integration.

Results

We launched the website in September in time to build some momentum for the site prior to the Christmas trading period. We immediately saw a return on investment after the first month and its success exceeded even our most optimistic expectations. By the end of 2010, we had achieved over $1m in sales, with $500,000/month peak and a customer database of over 15,000 customers. We are seeing growth of over 100% in 2011. See the full success story

Launch Website
Godiva

Solution

The new Godiva Hong Kong, Malaysia and China websites were designed and developed by Infinity using the Magento eCommerce system. The multi-site and multi-lingual capabilities of Magento allowed all the sites to be built off the one platform. An online marketing strategy including SEO, SMM online competitions and online advertising was designed to promote Godiva's products to the targeted market. Various statistics reporting tools were used to closely monitor the user behaviours and the effectiveness and performance of the various online marketing channels.

Results

Here are some of the highlights of the achievement:

  • Website traffic was increased significantly with more than 5000 unique vists per day
  • Bounce rate was less than 30%
  • More than 1000 people have entered the online competition/game per day
  • Sales at the retail stores were increased in a whole new level
  • Social media followers were increased by 300-400 per day
Launch Website

Contact us now for more information about our Retail website design solutions.